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Bachelor of Business Administration in Marketing with Concentration in Marketing Analytics

Kent State University

USA,Ohio

0 Shortlist

48 Months

Duration

CAD 23,590/year

Tuition Fee

CAD 70

Application Fee

Jan 2027

Apply Date

USA, Ohio

Type: University

Location Type: Semi-Urban

Founded: 1910

Total Students: 36,000 +

Campus Detail

Main Campus Address

800 E Summit St, Kent, OH 44240, United States

Overview
Key Facts
Fees & Funding
Admission Requirements
Scholarships
Student Visa
Work Permit

Bachelor of Business Administration in Marketing with Concentration in Marketing Analytics

Program Overview

The Bachelor of Business Administration degree in Marketing provides a general approach that can be applied in a wide range of areas of business (e.g., for profit, nonprofit, service and manufacturing). The program addresses the breadth within the marketing field through courses (e.g., consumer behavior, marketing research, international marketing, personal selling, advertising and promotion management) that provide the student with an appreciation of all central topic areas in the field.

The Marketing major offers students the opportunity to have a generalist’s perspective or to focus on one of four concentrations. Students gain a working knowledge of the theory and practice of marketing and learn the tasks involved in the analysis, planning, implementation and control of marketing programs that result in strategies and tactics used by businesses to sell products to consumers and other businesses.

Marketing Analytics

The Marketing Analytics optional concentration focuses on harnessing the power of data to make informed marketing decisions and optimize marketing strategies.

Detailed Program Facts

Program Level

4-Year Bachelor's Degree

Application Processing Days

30 Days

Program Intensity

Full-Time

Duration of Program

48 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2026		Closed
may 2026		Not Available
aug 2026		Closed
jan 2027		Open

Application Fee

Application Fee: CAD 70

Tuition Fee

CAD 23,590 per year

*Note: The fee is approximate and is subject to change

Living Cost in Kent State University

CAD 13,440 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0
TOEFL
- Minimum Overall Score - 71
PTE
- Minimum Overall Score - 48.0
DUOLINGO
- Minimum Overall Score - 100.0

Minimum Level of Education Required: To be accepted into this program, applicants must have Grade 12 / High School Diploma.

Minimum CGPA Required: 58.00 %

Additional Information

Scholarships

Type of Scholarship	Scholarship Information	Amount/ Range
Global Scholarship Honors Scholarship Polatajko Family Scholarship Graduate Assistantships and Fellowships	Global Scholarship: Available for incoming international undergraduate students. Renewable if maintaining full-time enrollment and good academic standing. Deadline: July 1 for Fall (August start) November 1 for Spring (January start) March 1 for Summer (May start) Honors Scholarship: For new freshmen admitted to the Honors College. Acholarship is based on GPA. Deadline: December 1 for Spring (January start) January 15 for Fall (August start) Polatajko Family Scholarship: For undergraduate and graduate students with a minimum GPA of 2.75. Deadline: August 1 for Fall January 10 for Spring Graduate Assistance: Includes fellowships and assistantships (teaching, research, or administrative). Offers tuition waivers and stipends in exchange for up to 20 hours of work per week. Work Opportunities: International students can work up to 20 hours per week on-campus. LINK: https://www.kent.edu/admissions/international-students-scholarship-resources	Global Scholarship Range: $4,300 to $15,000 annually. Honors Scholarship Range: $2,000 to $17,000 annually. Polatajko Family Scholarship Amount: $1,000 (non-renewable).

Work Permit

PGWP

Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.

It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.

A student can participate in three types of Optional Practical Training (OPT):

Pre-Completion OPT: This is temporary employment provided to F-1 students before completion of their course of study.
Post-Completion OPT: This is temporary employment available to F-1 students after completing their course of study.
24 Month STEM Extension: Students enrolled in STEM (Science, Technology, Engineering, and Mathematics) courses can a 24-month extension after their initial Post-Completion OPT authorization.