Advanced Diploma in Business Administration - Marketing

Mohawk College - Fennell Campus

Canada,Ontario

 0 Shortlist

36 Months

Duration

CAD 16,190/year

Tuition Fee

CAD 100

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 13,000 +

Int. Students: 3,000 +

Campus Detail

Main Campus Address

135 Fennell Ave W, Hamilton, ON L9C 0E5, Canada

Advanced Diploma in Business Administration - Marketing

Program Overview

Learn about marketing and its role in the business environment. Enhance your skills in advanced digital marketing, solve marketing problems for real clients and practice your knowledge.

Program Highlights

  • Co-op option offers a full year of work term placement (three consecutive four-month placements).
  • Study with professors who have worked as marketing professionals and bring their expertise to the classroom.
  • Upon completion of a common first semester, you may choose to transfer into second semester of one of the following programs:
    • Business - Accounting (non co-op 316 or co-op 356)
    • Business - Administration (632)
    • Business Administration - Accounting (364)
    • Business Administration - Human Resources (363)
    • Business - Marketing (319)
    • Business - Financial Services (303)
    • Business - General (320)
    • Insurance (318) (non co-op 318 or co-op 368)

What you’ll learn

  • How to conduct market research and create marketing strategies for real clients.
  • Verbal and written communication skills as you prepare reports and presentations.
  • Web marketing strategies and tools.
  • Use computer simulation to model an international product launch.
  • Ethics and sustainability practices.
  • Project management techniques.
  • Adobe Creative Suite for Business, graphic and web design.
  • Business-to-business marketing.
  • Prepare analysis and recommendations for external client organizations.