Master of Science in Corporate and Marketing Communications
Middlesex University London
UK,England
0 Shortlist
12 Months
Duration
CAD 16,800/year
Tuition Fee
CAD 0 FREE
Application Fee
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1992
Total Students: 40,000 +
Int. Students: 3,800 +
Campus Detail
Main Campus Address
The Burroughs, Hendon, London NW4 4BT, United Kingdom
Master of Science in Corporate and Marketing Communications
Program Overview
The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Rather than seeing marketing communications as creating favourable brand images merely in the eyes of consumers, the field has witnessed a renewed focus on the effects of communication on the multiple stakeholders' organisations address, including their employees and the media.
Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week or a virtual industry based conference with industry professionals
The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.
Course Highlights
- Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity
- Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 16,800 per year
*Note: The fee is approximate and is subject to change
Living Cost in Middlesex University London
CAD 12,006 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
