Program Overview

University Foundation in Art and Design Stage1 at Hertfordshire International College (HIC) is designed to prepare you for entry to university-level program. During Stage 1 you will complete a range of modules relevant to your chosen degree, as well as modules concentrating on the skills that are vital for University level education such as Critical Thinking.

A Foundation pathway is available for students who:

• Don’t meet the entry requirements to enter university level study directly (but hold GCSE level qualifications)
• Feel that additional support at the start of university studies will help them stand a better chance of success
• Have been away from studies for a period of time
• Come from a different academic environment to that of the UK
• Require additional English language training

If you fall into any of the above categories, choosing an undergraduate pathway at Hertfordshire International College (HIC) is the right decision. Depending on your academic needs here at Hertfordshire International College (HIC).

Progressing from Foundation

Stage 1 will be the first stage in the 4 stage process. Meaning that on successful completion of stage 1 you will seamlessly progress to stage 2, which is the first year of a bachelor’s degree. There is no need to reapply, you will simply just progress between each stage until you reach the final stage and graduate with a degree from Hertfordshire International College (HIC).

BA (Hons) Graphic Design: Advertising and Branding

• Outstanding connections to industry, including high profile live briefs.
• A forward-thinking curriculum which prepares our graduates for a career in rapidly evolving industries.
• A reputation for success in the most-coveted student award schemes.

What's the course about?

• Graphic Design is a very broad subject, with students increasingly able to choose a wide variety of career paths after they graduate. This pathway, based around the current successful BA (Hons) Graphic Design course, allows students to gain the specialist skills required for advertising and branding projects. Workshops will introduce art direction, copywriting, campaign development, brand strategy and how to design dynamic visual identities. Dedicated modules will give a thorough grounding and understanding of the commercial applications of both subjects, as well as exploring creative applications of emerging technologies
• Our location on the doorstep of London means we’ve been able to develop relationships with some of the world’s biggest and best agencies and brands. In recent years our students have worked on live briefs with the likes of Prada, Lacoste, Sky, and Mini. We’ve also partnered with design and creative agencies that include Droga 5 (named D&AD’s ‘Best Agency 2019’ and Campaign Magazine’s ‘Agency of the Year’ 2019) and DesignStudio (the designers of the Premier League, Airbnb and Deliveroo branding). Students on the Graphic Design & Illustration program have a phenomenal record in the highest-profile award schemes, including winning a prestigious D&AD New Blood pencil every year since 2011.

What will I study?

• Teaching consists largely of project-based work supported by relevant 'skills' based workshops. Students tackle a huge variety of briefs ranging in complexity and time scales. There's also a variety of learning experiences with some projects being team-based, some collaborative with other courses and others are worked on as an individual. We have our own dedicated studio space and encourage a competitive, demanding yet light-hearted atmosphere and pride ourselves on providing a lot of direct contact between staff and students. The teaching team is comprised of individuals who have worked at the top end of the design, advertising and branding industry and now want to pass on their knowledge and expertise. We also organise an annual international study trip, as well as visits to agencies, museums and galleries in London.