Program Overview

A postgraduate pathway is a single course comprising two stages of study; Pre-Master’s and Master’s. When you successfully complete the full pathway you will be awarded a Master’s degree from BCUIC.

Advantage of BCUIC Postgraduate Pathway

The postgraduate pathway is designed for students from a variety of backgrounds who:

• Require additional English language training
• Come from a different academic environment to that of the UK
• Have been away from studies for a period of time
• Are looking to fine-tune skills already gained during undergraduate studies, employment or both

If you fall into any of the above categories, choosing the postgraduate pathway at BCUIC is the right decision.

The Pre-Master’s pathway will prepare you for future postgraduate studies by giving you confidence and expertise in areas relevant to your taught Master’s degree. You will:

• Develop your fundamental knowledge and understanding of the basic principles relevant to your chosen degree
• Develop basic numerical techniques, research methodologies and ICT, presentation and communication skills
• Gain a competent set of transferable skills that will help you in your academic studies and future career, and enable you to make informed decisions
• Attain the necessary level of language competence specific to your chosen field of study.

Pre-Master's (Stage 1)

Public Relations shapes our world. Organisations use PR to get noticed, to change opinions, and pass on vital information that helps us to make decisions about health, education and welfare. PR is a fast-growing discipline, employing 83,000 people in a £13bn industry offering a wide range of job opportunities.

Our MA teaches you how to construct an effective PR campaign, combining theory with the practical skills needed to communicate persuasively on behalf of businesses, charities, public bodies, community groups and activists.

What's covered in the course?

• The MA in Public Relations combines theory and practice, providing real intellectual challenge with a sharp focus on real-world events and firmly grounded in extensive industry links. We recognise that most applicants are looking to build a career in PR and our emphasis is on employability.
• We look at techniques for raising awareness, listening to stakeholders and influencing ethical policies. We will develop your strategic planning and help you to engage with a wide range of tactical devices, including building expertise in using a range of social media platforms and tools. You will also learn techniques that will build your confidence as a presenter and a communicator.
• The MA explores the ever-changing media landscape while critically examining PR’s impact on society.
• Birmingham City University has extensive experience in teaching the skills and knowledge that PR organisations worldwide are looking for. In addition to well-established undergraduate programmes, the Birmingham School of Media works closely with the leading professional body for PR in the UK, the Chartered Institute of Public Relations, as well as teaching their qualifications - the CIPR Professional Certificate and Professional Diploma.
• We also have the distinction of being based in Birmingham, England's second city and a major centre for PR activity in both the public and private sectors. We work closely with employers from public and private sector organisations who support us with visiting speakers, resources and case studies, enabling students to work on genuine and realistic PR campaigns as part of their assessed work.