Program Overview

A postgraduate pathway is a single course comprising two stages of study; Pre-Master’s and Master’s. When you successfully complete the full pathway you will be awarded a Master’s degree from BCUIC.

Advantage of BCUIC Postgraduate Pathway

The postgraduate pathway is designed for students from a variety of backgrounds who:

• Require additional English language training
• Come from a different academic environment to that of the UK
• Have been away from studies for a period of time
• Are looking to fine-tune skills already gained during undergraduate studies, employment or both

If you fall into any of the above categories, choosing the postgraduate pathway at BCUIC is the right decision.

The Pre-Master’s pathway will prepare you for future postgraduate studies by giving you confidence and expertise in areas relevant to your taught Master’s degree. You will:

• Develop your fundamental knowledge and understanding of the basic principles relevant to your chosen degree
• Develop basic numerical techniques, research methodologies and ICT, presentation and communication skills
• Gain a competent set of transferable skills that will help you in your academic studies and future career, and enable you to make informed decisions
• Attain the necessary level of language competence specific to your chosen field of study.

Pre-Master's (Stage 1)

MA Cosmetics Branding and Promotion

If you are interested in working in the global cosmetics industry and have an interest in the branding and promotion of beauty and cosmetics products and services then this course is for you. You will develop a range of practical business, creative and entrepreneurial skills and have the opportunity to research key and current trends in the beauty and cosmetics industry.
Your personal programme of study is supported by visits to appropriate cosmetics and beauty industry events or organisations and/or interviews of professionals involved in cosmetics or beauty services promotion.

What's covered in the course?

• On the course you will get involved in blogging, social media, website development, entrepreneurship and brand development.
• You’ll be actively encouraged to take part in debates about the professional, educational, political and cultural implications of beauty and cosmetics in modern societies around the world.
• You will also explore and use different research methods to investigate the branding and promotion of beauty services and cosmetics through marketing, advertising, events management, publicity or public relations.
• By the end of the course you will have gained the ability to apply the knowledge, skills and methodologies of cosmetics branding and promotion to the analysis of complex cosmetics branding and promotion issues, and to the expression of sophisticated marketing, advertising concepts.
• You will also have developed the ability to identify personal, career and practical goals related to cosmetics branding and promotion including work experience and entrepreneurship.