Graduate Certificate in Public Relations

Mohawk College - Fennell Campus

Canada,Ontario

 0 Shortlist

12 Months

Duration

CAD 17,200/year

Tuition Fee

CAD 100

Application Fee

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 13,000 +

Int. Students: 3,000 +

Campus Detail

Main Campus Address

135 Fennell Ave W, Hamilton, ON L9C 0E5, Canada

Graduate Certificate in Public Relations

Program Overview

Do you have a passion for writing? A talent for communicating? Public Relations training could be for you. 

In our digital online global society, maintaining open and effective communications between corporations, governments, organizations and their public demands highly-trained public relations practitioners. We will cover a lot of ground over two semesters, beyond just PR strategies and tactics. You will learn best practice in:

  • Social media and digital communications
  • Digital publishing
  • Media relations management
  • Issues and crisis communication
  • Public relations event planning and execution, to name a few

Let your writing and communication skills shine through hands-on experiential learning in environments designed to simulate industry experience.

Program Highlights
Public relations students begin receiving hands-on experience as early as week two, ensuring a well-rounded learning opportunity through:

  • Community-based client work based out of our in-house full-service communications agency – The Agency
  • An unpaid 140 hours field placement in an industry setting, taken anytime through the two-semester program
  • Networking and learning from industry leaders through our guest speaking series, informational interviews, mock job interviews, and strong relationships with partners from the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC)

You will graduate with a portfolio of materials and projects that demonstrate your ability to function at a professional level. Some students even find their first job in the field from connections made through our vast industry connections.

What You'll Learn

  • Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
  • Learn to use social and digital media in PR planning and execution.
  • Explore media relations, electronic publishing, crisis communications and advertising.
  • Acquire expertise in PR analysis and planning.
  • Write professional-level public relations materials.
  • Develop visually creative materials to meet PR objectives.
  • Plan and execute an event.
  • Learn the principles of fundraising and execute a fundraising activity.
  • Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
  • Work with a team of classmates on organizational communications challenges.

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Graduate Certificate in Public Relations...

 Program Level: Postgraduate Certificate / Diploma
 Duration: 12 months
 Tuition Fee: CAD 18,825

 Application Fee: CAD 100

English Requirement: IELTS 

Work Permit: