Program Overview

University Foundation in Marketing Stage1 at Birmingham City University International College (BCUIC) is designed to prepare you for entry to university-level program. During Stage 1 you will complete a range of modules relevant to your chosen degree, as well as modules concentrating on the skills that are vital for University level education such as Critical Thinking.

A Foundation pathway is available for students who:

• Don’t meet the entry requirements to enter university level study directly (but hold GCSE level qualifications)
• Feel that additional support at the start of university studies will help them stand a better chance of success
• Have been away from studies for a period of time
• Come from a different academic environment to that of the UK
• Require additional English language training

If you fall into any of the above categories, choosing an undergraduate pathway at Birmingham City University International College(BCUIC) is the right decision. Depending on your academic needs here at Birmingham City University International College(BCUIC).

Progressing from Foundation

Stage 1 will be the first stage in the 4 stage process. Meaning that on successful completion of stage 1 you will seamlessly progress to stage 2, which is the first year of a bachelor’s degree. There is no need to reapply, you will simply just progress between each stage until you reach the final stage and graduate with a degree from (BCUIC).

BA (Hons) Marketing (Consumer Psychology)

Want to learn more about marketing psychology in Birmingham? Our BA (Hons) Marketing (Consumer Psychology) course allows you to take a year-long industry placement. Consumer psychology is shaping marketing like never before with more demand than ever to understand how consumer’s think and behave. This course combines the creativity of marketing and the science of psychology to help you capitalise on this growing discipline.

This degree allows you to gain the skills, knowledge and understanding demanded by employers. Combining academic theory and practice based learning, you will develop your creativity, professional skills and strategic marketing knowledge. Taught by academics who also have outstanding industry experience, you will undertake interactive lectures and seminars that bring marketing principles to life.

Part of a suite of six interrelated degrees, you will get the chance to develop additional specialist skills in Consumer Psychology as well as Marketing, helping you to fulfil your career aspirations. This flexibility coupled with innovative extra curriculum activities mean you take control of your learning and your career.