Program Overview

If you're not quite ready for a full undergraduate degree, there's alternative entry through one of our foundation years.

This exciting and contemporary course will equip you with the knowledge and skills to progress to a broad range of marketing jobs. You will develop a comprehensive understanding of marketing theory, study key concepts of consumer behaviour and insight, marketing strategy, effective marketing planning and decision making, marketing communications and creative digital technologies.

• Along with a comprehensive understanding of sport promotion and business covering sport brands, sport sponsorship and engaging global audiences, you will learn to use digital and social media alongside traditional marketing and business techniques.
• And the unique nature of sport marketing is reflected in highly specialist modules. In Sport Broadcasting and Media, you will uncover the symbiotic relationship between media and sport, the direct and indirect consumption of sport and the emergence of virtual sports. Sport Sponsorship and Events explores sport businesses and the marketing of products and services through sport. And in Globalisation and Internationalisation of Sport Business Management, you will critically analyse the regional and international marketing contexts of sport, including the emergence of Asian markets.
• But the course also has a strong focus on employability – developing your practical habits and professional skills through work-related opportunities such as live client briefs and real-world projects at all levels. As Southampton Football Club’s official education partner, the university has a close working relationship with the club – and you will also benefit from guest lectures by industry experts, networking activities such as our annual Meet the Professionals event, and more.
• Other opportunities include international student events. Solent University is the only UK university to be part of International Marketing Week and the Intensive Project network, giving you invaluable opportunities to work in Europe with international students on live marketing or advertising projects with multinational organisations such as Mercedes-Benz.
• And you also have the option to undertake additional qualifications, such as the Chartered Institute of Marketing (CIM) professional qualifications, the Institute of Data and Marketing (IDM) Certificate, the Adobe Creative Suite certification and Target Group Index (TGI) certification.

Foundation year
If you're not quite ready for a full undergraduate degree, there's alterternative entry through one of our foundation years.

FACILITIES
You will have full access to our library, open 24 hours at peak times and offering computer resource centres, bookable study spaces and a wide range of online and physical materials. You will also benefit from the use of dedicated Mac suites, Adobe’s Creative Cloud suite, and MarkStrat marketing simulation software – as well as dedicated academic support and career development services.