Program Overview

Offering the ideal blend of marketing fundamentals and specialists modules in advertising, this innovative professionally-focused course is the ideal introduction to these dynamic, creative and challenging industries. From account management, media planning and the creative team, to analytics and strategy, the course provides a rounded programme – ideal for developing your understanding of the industry and identifying the career that’s right for you.

• With extensive links with the business community, marketing groups and industry associations, the degree course offers plenty of chances to build your professional network and real-world experience – as well as ensuring the course content is up to date with the modern marketing environment and current best practice.
• The course has a strong focus on developing skills and work-related opportunities to enhance your CV, with everything from live client briefs and real-world projects to visits to leading agencies in places like Bristol and London. See your learning put into practice and chat to industry professionals about your careers. Attend guest lectures by industry experts. Take part in networking opportunities such as the annual Meet the Professionals event, vital for your successful future career.
• You will also have the exciting opportunity to take part in international student events, such as the pan-European Intensive Project advertising initiative, or International Marketing Week – a fantastic opportunity, travelling to a European partner university to work on a live project with multinational organisations such as Mercedes-Benz.
• Solent University is the only UK university to be part of the International Marketing Network and the Intensive Project network, giving you a unique opportunity to broaden your experience and enhance your skills.
• As well as such practical experience, you will have the option to undertake additional professional qualifications such as the Chartered Institute of Marketing (CIM) Certificate, the Institute of Data and Marketing (IDM) Certificate, Target Group Index (TGI) certification and the Adobe Creative Suite certification.
• Plus for those interested in setting up their own business, you can learn essential freelancing and entrepreneurial skills – perfect for today’s quickly changing job market.

FACILITIES

• As a Solent student you’ll have access to a range of facilities, including computer resource centres, bookable study spaces and extensive physical and online media resources at our Mountbatten Library, open 24 hours a day at peak periods.
• You will also benefit from the use of dedicated Mac suites, along with professional grade software such as the Adobe Creative Cloud suite and MarkStrat marketing simulation software.
• You’ll also be able to benefit from our academic support and career development services, as well as our brand-new on-campus gym and sports complex.