Bachelor of Arts (Hons) in Marketing

Keele University

UK,England

 0 Shortlist

36 Months

Duration

CAD 17,700/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Rural

Founded: 1949

Total Students: 10,000 +

Campus Detail

Main Campus Address

Keele, Newcastle ST5 5BG, United Kingdom

Bachelor of Arts (Hons) in Marketing

Program Overview

Start your journey to becoming a highly creative and skilled marketing professional, with the expertise to excel in a variety of sectors. On our Marketing BA you will develop your understanding of essential marketing theories and techniques, and gain real-world experiences to enhance your career potential.

Effective marketing is at the heart of a business's success. Without it, how would organisations compete in a crowded marketplace, build brand awareness, communicate with consumers or leverage the opportunities digital marketing creates? Our marketing programme allows you to specialise in this dynamic field, exploring diverse marketing approaches, techniques, and strategies employed by different types of organisations. Our comprehensive curriculum ensures that you can deliver impactful and positive marketing results in your professional journey upon graduation.

You’ll study marketing theory and its application, analyse contemporary marketing practices, examine world-famous companies and explore insights from seminal thinkers and practitioners. As you progress in your marketing studies you will become proficient in creative, digital and analytical skills, the collection and use of data, and develop an excellent understanding of how the fluctuating business environment creates challenges for marketeers.  

Practical, career-focused teaching and learning ensures that you can apply the theory you’re learning to real-world scenarios that will build your expertise and confidence. We will also get you thinking about sustainability and business ethics so when you begin work or start your own business you can be a force for good in the world. 

Our built-in Professional and Academic Development Programme spans your entire degree. Designed to fully prepare you for securing a great job or starting a business, you will develop your professional skills, creativity, confidence, critical thinking and problem-solving abilities. Our aim? To ensure you graduate with clear goals and impressive experiences to show future employers or investors.  You’ll benefit from Keele Business School’s strong industry connections, placement or entrepreneurship opportunities, hands-on practical experiences, and invaluable real-world insights such as through our Global Challenge Pathways.

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