Program Overview

Brands fascinate people – but why? In both business and human resources, it is becoming increasingly important to listen to the needs of buyers and potential employees.
By studying Business Psychology at Macromedia University of Applied Sciences, you will become a “customer whisperer” and look deep into the human psyche.

What will you learn in Business Psychology?
 

In the Bachelor’s degree in Business Psychology, you will acquire sound business administration knowledge, learn to understand and manage complex processes, and focus on the basics of general psychology.

Why should I study Business Psychology?
 

In addition to the practical semester, and to perfectly prepare you for it, we at Macromedia University place particular emphasis on practical course content. Our instructors, who have direct experience in the field, will provide you with in-depth insights into common practices and forward-looking business strategies.

From day one, you’ll apply your acquired specialist knowledge in exciting and practical projects, benefiting from the expertise of our experts as well as from the collaboration with your fellow students.

• State-recognised degree programme
• Small classes
• Real-life experience
• Extensive (cooperation) partner network
• Industry-based instructors
• Practical lecturers