Program Overview

What do employees need to feel completely at home in a company? What are the psychological effects of digitalisation? And how should corporations react to this? These and other exciting questions are the focus of the Master’s degree programme in Business Psychology at Macromedia University of Applied Sciences.

What will you learn in Business Psychology?
 

The Master’s degree programme in Business Psychology focuses on human resources, advertising psychology and consumer research. The theoretical expertise is supplemented by practical projects.

Why should I study Business Psychology?
 

At Macromedia University, we place particular emphasis on practical course content. Our instructors, who have direct experience in the field, will provide you with in-depth insights into common practices and forward-looking business strategies.

From day one, you’ll apply your acquired specialist knowledge in exciting and practical projects, benefiting from the expertise of our experts as well as from the collaboration with your fellow students.

• State-recognised degree programme
• Small classes
• Real-life experience
• Extensive (cooperation) partner network
• Industry-based instructors
• Practical lecturers