Program Overview

This course will allow you to hone your skills as a commissioner or facilitator of innovative fashion creatives as you develop ideas, shape content and deliver planning, operations and production, without losing sight of the social and environmental impact of the fashion industry.

You'll have the opportunity to collaborate, study and learn with students from our other well established fashion courses and build on your professional network. You'll also be able to engage with public institutes, museums and agencies to open your work to international audiences through outward facing projects.

You'll discover new perspectives on fashion promotion and marketing, and understand the impact of digital technologies and cultures. You'll develop a holistic knowledge of the fashion industries and the multi-disciplinary skills needed to enter this demanding and competitive sector.

Overview

The fashion industry growth has created the need for business, management and marketing professionals with specialised knowledge of the creative sectors. This innovative course offers you the insight and expert knowledge into the fashion industry while allowing you to combine your business and management expertise with a deeper critical understanding of your audience, and of creative “products”. Upon graduation, you'll be prepared for a whole range of career options within the fast paced, ever changing fashion sector.

Why study BA Fashion Promotion and Marketing at Middlesex University?
This course will allow you to hone your skills as a commissioner or facilitator of innovative fashion creatives as you develop ideas, shape content and deliver planning, operations and production, without losing sight of the social and environmental impact of the fashion industry.

You'll have the opportunity to collaborate, study and learn with students from our other well established fashion courses and build on your professional network. You'll also be able to engage with public institutes, museums and agencies to open your work to international audiences through outward facing projects.

You'll discover new perspectives on fashion promotion and marketing, and understand the impact of digital technologies and cultures. You'll develop a holistic knowledge of the fashion industries and the multi-disciplinary skills needed to enter this demanding and competitive sector.

The career choices open to you are endless and could lead into areas such as events and live production, digital strategy and communications, campaign management and marketing, commissioning, broadcasting and e-commerce analysis.

Course highlights

• Extensive industry connections through tutors who are established fashion industry professionals, industry internships, optional year-long sandwich year placements, and live industry projects
• Be inspired and informed by London, a global fashion capital
• Join a broad cohort of fashion students studying design, fashion textiles, and communication & styling, and make the most of collaborative opportunities
• Graduate with a tailored portfolio showcasing your distinctive creative practice and working processes