Program Overview

University Foundation in Marketing Stage1 at Birmingham City University International College (BCUIC) is designed to prepare you for entry to university-level program. During Stage 1 you will complete a range of modules relevant to your chosen degree, as well as modules concentrating on the skills that are vital for University level education such as Critical Thinking.

A Foundation pathway is available for students who:

• Don’t meet the entry requirements to enter university level study directly (but hold GCSE level qualifications)
• Feel that additional support at the start of university studies will help them stand a better chance of success
• Have been away from studies for a period of time
• Come from a different academic environment to that of the UK
• Require additional English language training

If you fall into any of the above categories, choosing an undergraduate pathway at Birmingham City University International College(BCUIC) is the right decision. Depending on your academic needs here at Birmingham City University International College(BCUIC).

Progressing from Foundation

Stage 1 will be the first stage in the 4 stage process. Meaning that on successful completion of stage 1 you will seamlessly progress to stage 2, which is the first year of a bachelor’s degree. There is no need to reapply, you will simply just progress between each stage until you reach the final stage and graduate with a degree from (BCUIC).

BA (Hons) Marketing

Recognised by the Chartered Institute of Marketing our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing.

This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a yearlong placement.

Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behaviour.

To be successful in this exciting area not only requires a depth understanding of the core principles, but also relies on having the acumen and practical abilities to apply and adapt this knowledge in a wide variety of scenarios. This in-demand course has been designed to give you the practical and professional skills that employers seek through our practice-based learning approach.