Program Overview

To manage staff properly, you need to understand them. This degree gives you a deep practical understanding of how people work, and how to create a business environment conducive to individual success. You’ll gain a strong foundation in the fundamentals of business, with a focus on human resource management, including areas such as workplace relations, staffing and remuneration, training and development, leadership and team dynamics, and managing organisational change. You’ll also learn about human behaviour and cognitive, social, physiological and intercultural psychologies.

In this degree you will:

• Develop specialist skills through your understanding of the key areas of human resource management
• Gain practical experience in the human resources sector through an elective internship
• Learn fundamentals of business such as economics, management, marketing, research methods, accounting and informatics
• Participate in paid research assistant work relating to psychology in your second or third year of study

Major: Marketing

In the Marketing major, you’ll learn how marketing connects organisations to their consumers, and how to develop and implement competitive marketing strategies.

Marketing plays an important role in society, both in public and private sectors. During your studies, you will delve into the mind of the consumer and apply elements of psychology and social anthropology to understand decision-making behaviours.

You will discover how marketing extends beyond material items and utilise it as a strategic tool to inspire positive social change in individuals and communities. UniSC is one of the only universities to offer social marketing, an essential skill that will help you stand out in an expanding global industry.