Program Overview

Golden Gate University’s Master of Science in Marketing program is designed to prepare professionals with the advanced marketing skills and strong business foundation needed to navigate today’s global marketing landscape.

This innovative program is taught by marketing executives and practitioners from the Bay area and beyond, who are currently working in the industry and can share invaluable insights through their courses, positioning you at the forefront of this dynamic field. Throughout the program, you’ll gain practical experience as you learn to bridge traditional marketing principles with cutting-edge digital technologies.

Our applied curriculum incorporates the latest industry trends in artificial intelligence, digital strategy, and marketing analytics while covering best practices in essential areas such as consumer behavior, brand management, and product development.

Through interactive courses, you’ll dive into real-world business challenges, explore emerging digital platforms and tools, and gain hands-on experience with AI, storytelling, communications, and integrated marketing strategies.

Offered fully online or through a hybrid synchronous format, our Master’s in Marketing program is designed to accommodate busy professionals, allowing you to complete your degree in less than two years.

Learning Outcomes

• Strategic Application and Planning: Apply marketing theories and frameworks to real-world situations, and design, compile, and produce professional-quality marketing plans that include measurable objectives in global economy.
• Market Research and Analysis: Conduct and employ marketing data analytics, qualitative, experimental, quantitative analysis and creative insights to support marketing decisions
• Analytical and Problem-Solving Skills: Demonstrate analytical skills for decision-making in marketing, utilizing creativity, emotional intelligence, qualitative and quantitative analysis to support strategies.
• Consumer Behavior and Segmentation: Obtain insights into consumer behavior, define customer segments, and identify specific target markets to create meaningful marketing messages.
• Integrated Marketing Communications: Develop the structure of an integrated marketing communication plan, selecting appropriate media, platforms and methods for effective outreach.
• Brand and Product Management: Understand brand management strategies, product development to that enhance brand value.
• Social, Digital Marketing and Innovation: Engage with digital platforms and emerging tools, leveraging modern strategies such as artificial intelligence and influencer marketing. Demonstrate content marketing and storytelling and understanding of SEO/SEM.
• Communication and Collaboration: Exhibit strong written, oral and visual communication skills while collaborating effectively with diverse teams on projects.
• Ethical, DEIB Awareness: Evaluate ethical, environmental, and economic concerns related to marketing practices.
• Career Readiness: Prepare for leadership roles in various marketing positions by developing essential skills in strategic thinking, team management, communication and personal branding.