Bachelor of Marketing, Advertising and Public Relations in Entrepreneurship

Edith Cowan University - Joondalup Campus

Australia,Western Australia

 0 Shortlist

36 Months

Duration

CAD 37,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Feb 2026

Apply Date

Australia, Western Australia

Type: University

Location Type: Urban

Founded: 1991

Total Students: 30,000 +

Int. Students: 6,000 +

Campus Detail

Main Campus Address

270 Joondalup Dr, Joondalup WA 6027, Australia

Bachelor of Marketing, Advertising and Public Relations in Entrepreneurship

Program Overview

This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations - to give you a suite of skills to work in any creative industry.

You’ll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.

You’ll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.

 

Major: Entrepreneurship
This major will encourage you to think outside the box. You’ll gain the knowledge and business skills to successfully identify business opportunities, locally and internationally, and to turn your innovative ideas into reality.

You’ll also develop the confidence and skills necessary to bring your ideas to market through promoting and managing ventures. During your studies, you’ll have the opportunity to work with industry, including small businesses, as well as the City of Joondalup and the Small Business Development Corporation. You’ll also join our entrepreneurial student group ENACTUS.