Program Overview

Add value to your undergraduate degree with this practice-relevant master's in digital marketing. You'll develop key marketing and digital skills as you learn to generate innovative solutions to complex challenges currently facing the industry.

As part of this course, you'll:

• Gain a thorough insight into marketing in the post-digital era, recognising opportunities to steer businesses to success in a global economy
• Explore the psychological and sociological aspects of consumer behaviour
• Work with a client on a project brief to gain practical experience in planning, managing and implementing effective communication campaigns
• Practice identifying the characteristics of successful brands, and understand techniques used to manage them
• Develop your understanding of the planning, implementation, and measurement of social media marketing campaigns
• Build sophisticated skills and knowledge of a range of marketing metrics, with a focus on digital metrics
• Specialise in a marketing area that excites you for your Marketing Project to practice applying your expertise

Study modern marketing

You'll learn about the most up-to-date trends, tools and practices so you'll be prepared to step straight into your career, armed with the latest knowledge and skills. Some of your modules are also delivered by active industry practitioners, so you'll always have current insight to underpin your learning.

Diverse assessments

Here at Leeds Business School, we employ a range of innovative assessment methods to keep you as engaged as possible while building sought after transferrable skills. These include working on and managing a real project brief with a client; preparing and presenting a review of an organisation's social media marketing strategy; delivering a brand analysis from a management development perspective; and more.

Flexible master's project options

You'll also benefit from the flexibility of our Marketing Project module, which offers four unique pathways: dissertation, literature review, business plan, and consultancy. These options enable you to delve deeper into an area of marketing of your choice, in a way best suited to you.

Bringing your learning to life

With a strong focus on employability, you'll be encouraged to apply your learning. You'll use real world case studies to analyse how effective different marketing techniques can be. In addition, you'll be given opportunities to relate your study to organisational practices.

Teaching expertise

You'll be guided throughout your course by our expert academics. We'll support you to develop your knowledge, skills and confidence to make an immediate impact on your career.