Program Overview

The U.S. Bureau of Labor Statistics predicts that jobs for advertising, promotions and marketing managers will grow 10% between 2020 and 2030 (Forbes, 2022).

This programme is designed to give you an insight into business and enable you to specialise in marketing management, focusing first on building your general business knowledge to then later develop your leadership potential, learn about project management, and grow your understanding of international business.

Key facts

• This course is designed to develop your understanding of the global business environment, importance of marketing within an international context, and strategic marketing.
• Created for non-business graduates.
• Specialise in Marketing Management in the second semester.
• Newcastle Business School is accredited by the prestigious Association to Advance Collegiate Schools of Business (AACSB). According to AACSB, “Approximately 6% of the world’s schools offering business degree education have achieved AACSB accreditation, demonstrating a commitment to high-quality, rigorous standards, innovation, and continuous process improvement. Read more about our ‘double’ AACSB Accreditation.
• Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training.
• This course is also available as an Advanced Practice option, where you’ll gain all-important work experience and professional skills that will enhance your overall employability.