Master of Marketing and Innovation Management with Specialisation in Business Analytics
Edith Cowan University - Joondalup Campus
Australia,Western Australia
0 Shortlist
24 Months
Duration
CAD 38,350/year
Tuition Fee
CAD 0 FREE
Application Fee
Feb 2026
Apply Date
Australia, Western Australia
Type: University
Location Type: Urban
Founded: 1991
Total Students: 30,000 +
Int. Students: 6,000 +
Campus Detail
Main Campus Address
270 Joondalup Dr, Joondalup WA 6027, Australia
Master of Marketing and Innovation Management with Specialisation in Business Analytics
Program Overview
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Specialisation: Business Analytics
Business Analytics can be applied to leverage and interpret data from multiple sources to enable business professionals to make optimal decisions. This specialisation is designed for those who want to pursue a role in Business Analytics as well as business professionals who want to improve the quality of decisions in their business areas. Students will be exposed to a range of relevant theory, knowledge and approaches to develop and enhance their conceptual and practical understanding of data analytics in business areas such as accounting, finance, human resource management, marketing and supply chain management. Students will be given opportunities to work with a range of Business Analytics tools to identify patterns and trends in complex data sets, and to visualise them in meaningful ways.
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 38,350 per year
*Note: The fee is approximate and is subject to change
Living Cost in Edith Cowan University - Joondalup Campus
CAD 29,710 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
