Program Overview

The Master of Business Administration (MBA) Advanced is designed for experienced professionals with ambition and drive who wish to develop their responsible and sustainable leadership skills. You will gain a holistic strategic business point-of-view required to operate effectively in an increasingly competitive and changing global business world.

The course has been designed to cover three stages:

• Diagnostics - learn to diagnose issues in real organisations with a focus on marketing, employee engagement, talent management and accounting.
• Exploration - explore the latest thinking and practices in organisations and research worldwide, while developing skills in innovation and business transformation.
• Integration and Application - develop your strategic decision-making skills, undertake a real-world business project and hone your personal effectiveness as a responsible leader.

The MBA Advanced offers students the opportunity to specialise further in their area of interest by completing four additional subjects from a specialisation of their choice. Specialisations are available in accounting, business analytics, finance, innovation and entrepreneurship, human resource management, marketing, project management, or supply chain management.

Your learning approach will include real-world case studies, experiential learning including planning and executing an integrated and live business project towards the end of the course, and teamwork, with an emphasis on peer learning.

Specialisation: Marketing

Marketers manage the activities, institutions and processes responsible for creating, communicating and delivering products and services. This includes facilitating relationships to deliver value for consumers, clients and society. From identifying the target customer to developing a competitive advantage, marketing is a crucial activity for all businesses.

During this major, you will be immersed in marketing, from understanding consumer behaviour and measuring the effectiveness of communication channels, to the product positioning and the effectiveness of market research. Learn how to use creative advertising techniques, including graphic design software, to develop creative and effective marketing communications and see how marketing can influence positive change in social behaviour.

You will also undertake a final-year capstone subject that lets you apply everything you have learned in collaboration with students from other disciplines. Plus, you have the option of applying for an internship to gain valuable experience while receiving credit towards your degree.