Bachelor of Arts (Hons) in Business and Management (Marketing) with Professional Placement Year

Bath Spa University - Newton Park Campus

UK,England

 0 Shortlist

48 Months

Duration

CAD 19,752/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, England

Type: University

Location Type: Rural

Founded: 1997

Total Students: 8,000 +

Campus Detail

Main Campus Address

Bath BA2 9BN, United Kingdom

Bachelor of Arts (Hons) in Business and Management (Marketing) with Professional Placement Year

Program Overview

Learn about the impact of marketing on society and the natural environment and how to develop attention-grabbing ideas to offer creative marketing solutions to current business and societal challenges. You'll explore the strategies behind some of the best marketing campaigns and develop a toolkit and practical skills that you can apply to marketing and business challenges on a local and international level.

Marketing is an important function across many types of business and you can mix and match your optional modules to discover where your passion lies. You can choose to learn about entrepreneurship and freelancing, destination management or events management, or explore marketing in the fashion business. Whatever mix of subjects you choose, you'll work with marketing industry professionals, academics at the forefront of leading research and a team of creative and dedicated staff in our close-knit Business School.

You'll be supported by our staff and have access to industry speakers from a variety of backgrounds, representing leading global brands as well as inspiring start-ups and social enterprises.

We aim to give you the skills to apply your knowledge in a wide range of situations in any sector. You'll have excellent individual support, with the option to explore a business of your choice, allowing your studies to be tailored to your own interests. You'll also work in a group setting on projects with real-life companies; these could range from solving key issues to devising bold marketing campaigns.

You'll develop specialist marketing skills from broad based marketing principles. You'll learn the fundamentals of marketing in theory and in practice from a national to international perspective. This could mean learning how to create a social media marketing campaign or how to market a brand internationally.

You'll graduate with the ability to work in different businesses: agency environments, the private or public sector, charities or possibly your own business. You can also bring in modules from areas outside the marketing pathway if you want to explore issues around a particular theme, such as sustainability or global affairs.

Professional placement year
The Professional Placement Year (PPY) provides you with the opportunity to identify, apply for, and secure professional experience, normally comprising one to three placements over a minimum of nine months. Successful completion of this module will demonstrate your ability to secure and sustain graduate-level employment.

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English Requirement: IELTS TOEFL PTE DUOLINGO 

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