Program Overview

With companies spending more of their budgets than ever before on digital marketing, and brands like Google, Amazon and Facebook continuing to grow their user base, digital and social-media marketing is changing the rules of competition, giving customers ways to directly influence modern businesses. With this MSc you’ll learn how to succeed in this new reality of marketing, actively participating in the planning, development and deployment of real digital and social media marketing campaigns.

Assessment against learning outcomes is conducted predominantly through completion of coursework. You are introduced to and explore a diverse range of topics and perspectives that examine business and society’s relationship with digital marketing. In addition, you develop personal skills that are vital for individuals seeking to work in this field.

The design of our postgraduate programmes focuses on four taught modules and a capstone project. We believe that simplicity in programme design provides you with a better learning experience. The dynamic and challenging nature of contemporary business does not isolate concepts into small packages – and neither do our programmes. This approach links concepts together as they are in the real world, and enables you to focus in on what really matters.

Key Features
This programme is designed to equip you with the skills and knowledge needed to not just understand digital marketing strategies but to lead in real-world applications, fostering responsible and impactful digital marketing professionals.

• Industry-focused, practical experience: From day one, you’ll bridge the gap between theory and practice by engaging with real businesses, working on live campaigns, and responding to today’s market challenges. Through interactive workshops and real-world projects, you'll gain hands-on experience while working alongside industry professionals.
• Work on real challenges: You’ll solve actual business problems, partnering with real firms and real clients. This means developing core skills and competencies through direct, practical engagement, ensuring that you’re prepared to thrive in a competitive, fast-paced environment.
• Develop responsible digital marketers: In today’s world, ethical and sustainable practices are critical to long-term success. This programme is designed to nurture responsible digital marketers, emphasising the importance of integrity, transparency, and sustainability in your campaigns. You'll learn how to create impactful marketing strategies that are not only innovative but also socially and ethically responsible - an increasingly essential skill in the modern marketplace.
• Global exposure through collaborative learning: The programme combines dynamic lectures, high-energy seminars, and small-group work that can take you across borders. By engaging with diverse, global perspectives, you’ll be equipped to manage international digital marketing challenges with confidence and responsibility.