Master of Science in Retail Marketing and Analytics
University of Liverpool
UK,England
0 Shortlist
12 Months
Duration
CAD 30,000/year
Tuition Fee
CAD 0 FREE
Application Fee
Sep 2025
Apply Date
UK, England
Type: University
Location Type: Urban
Founded: 1881
Total Students: 22,000 +
Int. Students: 7,700 +
Campus Detail
Main Campus Address
Liverpool L69 3BX, United Kingdom
Master of Science in Retail Marketing and Analytics
Program Overview
The new MSc Retail Marketing and Analytics is strategically driven by the evolving complexities of the retail sector, the increasing demand for data-driven decision-making, and the need for specialised skills in digital and omnichannel retail strategies. This programme is designed to hone future-ready marketers capable of leading in a data-centric industry and supporting societal trends towards ethical consumerism.
The Retail Marketing and Analytics MSc addresses a critical gap in the market for professionals adept in both retail marketing and high-level analytics. This comprehensive course encompasses a wide range of topics, including consumer behaviour, digital retail strategies, brand management, market research and customer relationship management tailored specifically for the retail sector.
This programme strongly focuses on leveraging data analytics for informed marketing decisions so you will receive essential training in the latest digital marketing tools and platforms. You will also be adept at interpreting retail data to enhance marketing efforts and optimise retail operations.
Additionally, you will learn how to apply theoretical concepts by engaging in real-world case studies and gain proficiency in using analytical tools and techniques to analyse consumer trends, measure campaign effectiveness, and optimise retail marketing strategies.
What you'll learn
- Retail Fundamentals
- Contemporary Retail
- Digital Marketing
- Data Analytics
- Brand management
- Consumer Behaviour
- Market Research
Application Fee
Application Fee: CAD 0 FREE Tuition Fee
CAD 30,000 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Liverpool
CAD 10,224 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
