Master of Science in Marketing, Consumption and Society
University of Limerick
Ireland,Munster
0 Shortlist
12 Months
Duration
CAD 18,000/year
Tuition Fee
CAD 50
Application Fee
Sep 2025
Apply Date
Ireland, Munster
Type: University
Location Type: Semi-Urban
Founded: 1989
Total Students: 18,000 +
Int. Students: 3,300 +
Campus Detail
Main Campus Address
Castletroy, Co. Limerick, V94 T9PX, Ireland
Master of Science in Marketing, Consumption and Society
Program Overview
The MSc in Marketing, Consumption & Society aims to provide candidates with a comprehensive marketing education through an exposure to key theoretical tenets of the field coupled with a reflective engagement on the interface between marketing and the nature of consumption in contemporary society. Thus, the programme aims to equip candidates with a thorough grounding in marketing theory and research, provide a comprehensive understanding of consumer culture, and instil an appreciation of marketing's responsibilities to organisations and to society.
Among the core objectives of the programme are:
- To provide an understanding of marketing as a business philosophy and organisational function.
- To foster a critical appreciation of the discipline's major theoretical debates.
- To develop a discerning recognition of the role marketing plays in, and responsibilities marketing has to the firm and to society as a whole.
- To identify the nature of consumer culture and to critically examine consumption decisions and behaviours.
- To nurture a judicious understanding of the issues and trends currently affecting the practice of marketing.
- To develop a theoretical and practical understanding of epistemological alternatives relevant to the pursuit of marketing knowledge.
- To provide a practical overview of the variety of methodological procedures relevant to the pursuit of marketing knowledge.
- To support the production of an independent piece of research on a subject of importance to the discipline of marketing.
- To develop key personal and professional skills in areas including decision-making, creativity, reflexivity, collaboration, and narrativity.
Application Fee
Application Fee: CAD 50 Tuition Fee
CAD 18,000 per year
*Note: The fee is approximate and is subject to change
Living Cost in University of Limerick
CAD 10,000 per year
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Funding
Check program website for more information about funding options.
