Program Overview

ECU’s Bachelor of Commerce will equip you with the business knowledge and skills to set you up for career success.

Throughout your course – starting from day one – you’ll be supported to develop your career. You’ll be advancing your networking by learning from industry-experienced academics, participating in industry-ready activities, and gaining practical experience in applying theoretical concepts in real-world settings through different types of Work Integrated Learning (including internship opportunities).

You will also gain critical skills in the areas of leadership, teamwork, critical thinking, communication, sustainability, ethics, and problem-solving.

Tailor your course to your interests with professionally accredited and well-recognised majors that are developed in consultation with the industry. You can create your own mix of majors, minors, and electives. You’ll have the flexibility to study through various delivery modes in a mix of on-campus, online, and on-the-job activities. There are also many opportunities to participate in extra-curricular activities such as ENACTUS and study tours.

Major: Marketing for the Creative Arts
This major is ideal for someone who wants to work in the business side of the diverse and exciting creative industries.

You’ll learn skills in marketing, digital innovations and analytics to enable you to research the needs of customers, bring products to market, create and implement marketing plans, and manage customer relationships. You’ll also develop an understanding of new media, arts festivals and the arts in general. As part of your studies, you’ll work in close collaboration with employers in the marketing and arts industry and this could lead to employment opportunities in either of these sectors.