Master of Science in Strategic Marketing with Global Business Development

University of Hertfordshire - De Havilland Campus

UK,England

 0 Shortlist

12 Months

Duration

CAD 17,250/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Semi-Urban

Founded: 1952

Total Students: 30,000 +

Int. Students: 10,000 +

Campus Detail

Main Campus Address

De Havilland Campus, Mosquito Way, Hatfield AL10 9EU, United Kingdom

Master of Science in Strategic Marketing with Global Business Development

Program Overview

MSc Strategic Marketing with Global Business Development is designed to develop master’s level knowledge and skills within the marketing discipline and to enhance employability within this field.  

The course offers you the opportunity to explore Global Business Development in several areas. It deepens your marketing knowledge and understanding by laying a foundation through modules covering competitive advantage, integrated marketing communications, strategic customer engagement, and contemporary marketing.  You also cover entrepreneurial marketing as we recognise that marketing in small organisations is different to that in large organisations.   

You will have the opportunity to focus on proposal and bid management, explore effective marketing management and global business development. You will also explore entrepreneurial marketing. There will also be the opportunity to conduct either an independent major research project within your area of interest or an applied marketing project.

You will also build a strong network of marketing contacts. Some will become your close friends, and a few may even become your future colleagues.

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