Program Overview

UNT's Bachelor of Arts in Journalism with a concentration in Public Relations from the Mayborn School of Journalism emphasizes the skills of persuasion gained from extensive hands-on experience working in state-of-the-art technology labs and with different media. Public relations professionals are responsible for developing and maintaining the public image for corporations, non-profits, government agencies, educational institutions, professional sports organizations, civic groups and more.

Why Earn a Public Relations degree?

Developed in close partnership with industry, the Mayborn School of Journalism curriculum gives students broad and diverse skills for work in multiple media platforms. Students develop the skills needed to analyze, evaluate and inform a global audience, as well as to consider the ethical implications of mass communication and its impact in today's world. Mayborn students have access to multimedia labs featuring state-of-the-art computers, software and video equipment. The school emphasizes curriculum and career advising and mentoring by professionally trained faculty and staff.

Our strategic communication concentrations — Advertising and Public Relations — prepare students to work in advertising, public relations and integrated communication careers in a variety of settings, including advertising, public relations and marketing agencies, corporations, non-profit agencies, government, public affairs and more. You can gain critical thinking skills, creative practices and professional experience by studying cases, developing campaigns and completing internships.

To help real-world clients such as non-profit organizations, Mayborn students create materials including advertisements for traditional and non-traditional media, newsletters, news releases, public service announcements, websites and social media strategies. The Mayborn's student-managed agencies — SWOOP Advertising, AGENZ Public Relations and HATCH Visuals — provide the opportunity to learn by doing real work for real clients.