Master of Science in Hospitality and Tourism Data Analytics

University of North Texas - Denton Campus

USA,Texas

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18 Months

Duration

CAD 16,505/year

Tuition Fee

CAD 75

Application Fee

Aug 2025

Apply Date

USA, Texas

Type: University

Location Type: Semi-Urban

Founded: 1890

Total Students: 47,000 +

Campus Detail

Main Campus Address

1155 Union Cir, Denton, TX 76205, United States

Master of Science in Hospitality and Tourism Data Analytics

Program Overview

Our flexible Master of Science in Hospitality and Tourism Data Analytics is offered in face-to-face and online formats. By gaining an in-depth understanding of data — learning how to collect, analyze and interpret information to gain insight and make decisions — you'll be able to improve guest experiences, increase customer loyalty, generate revenue and identify new marketing opportunities in your industry.

Our courses are taught by knowledgeable and supportive faculty members with diverse educational and professional backgrounds. Faculty are actively involved in research involving data analytics, hospitality and tourism operations, legal and regulatory aspects, marketing of hospitality and tourism services, sustainability, information technology and global consumer issues impacting the hospitality and tourism industries.

As a student in our program, you'll be tasked with solving complex problems, communicating effectively and creating new business strategies.

Graduate coursework in areas such as research methods and applications, consumer theory, global tourism, restaurant development and hotel operations will prepare you for an in-demand career in hospitality, tourism, research, consulting or academia.