Graduate Certificate in Digital and Social Media Marketing AND Graduate Certificate in Sports, Entertainment and Event Marketing (Bundle Program)

Seneca Polytechnic - Seneca at York Campus

Canada,Ontario

 0 Shortlist

16 Months

Duration

CAD 15,398/year

Tuition Fee

CAD 90 FREE

Application Fee

Jan 2026

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

70 The Pond Road, Toronto, Ontario, CA

Graduate Certificate in Digital and Social Media Marketing AND Graduate Certificate in Sports, Entertainment and Event Marketing (Bundle Program)

Program Overview

Digital & Social Media Marketing

This eight-month graduate certificate program explores the fundamental skills and knowledge needed to design, execute and evaluate digital and social media marketing strategies for a brand or organization.


Through hands-on learning in our student-run marketing agency and an optional work term, you will learn how to develop a marketing plan, curate branded content across a variety of digital and social platforms and interpret digital analytics to determine the effectiveness of campaigns. The program also explores current trends and emerging technologies in digital marketing, so you graduate ready to enter the rapidly evolving industry.


Skills

Throughout this program you will develop the following skills:

  • branding
  • content creation
  • social media strategies
  • digital analytics
  • influencer marketing
  • search engine strategies
  • market research
  • digital literacy


Work Experience

Optional Work Term
Students meeting all academic requirements may have the opportunity to complete an optional work term(s) in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. In programs with limited work term opportunities, additional academic requirements and a passing grade on a communication assessment may be required for eligibility. Eligibility for participation does not guarantee a work position will be secured. Additional fees are required for those participating in the optional work term stream regardless of success in securing a work position.


Sports, Entertainment & Event Marketing (SEM)

Sports, entertainment and events represent a multibillion-dollar global industry that is dynamically evolving. Consumer demand for sports, esports and entertainment in live, virtual or hybrid formats is driving industry innovation and growth. So, too, is the prevalence of brand experiential and sponsorship marketing.


In this eight-month graduate certificate program, you will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. You will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares you for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.


Skills

Throughout this program you will develop the following skills:

  • problem-solving
  • collaborating
  • relationship-building
  • leadership skills

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