United Arab Emirates (UAE),Dubai
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United Arab Emirates (UAE), Dubai
Type: University
Location Type: Urban
Founded: 2008
Total Students: 18,000 +
Main Campus Address
RIT Dubai New Campus Opposite to DSO Warehouses - Dubai Silicon Oasis - Dubai - United Arab Emirates
The Bachelor's degree in Marketing provides students with a solid understanding of the business activities that fall under the marketing umbrella - from the identification and selection of target markets, to the development, pricing, placement and promotion of goods and services, and the management of relationships among business partners and their customers. In particular, RIT’s Marketing program will enable you to become a Digital Marketing professional.
After learning the basics in Marketing Principles, the program continues with Digital Marketing, an overview course, which introduces students to the field of internet marketing. This is followed by Marketing Analytics, a highly specific course on managing and interpreting data, vital for the Marketing professional and a course on Consumer Behavior that assures the necessary understanding of the customer. The final required course, Marketing Strategy includes a simulation and abundant case analyses that prepare students to apply their theoretical knowledge to real-world situations.
The two Marketing electives allow students to either deepen their digital skills with Search Engine Marketing and Social Media Marketing or to follow the traditional Marketing path with courses in Advertising and Promotion or Professional Selling. Together with RIT’s emphasis on great writing, (RIT’s writing professors are excellent) and our famous internships (we call them CO-OPS), these courses will turn you into a solid Marketing professional that can both develop a strategic plan and execute the details.
These are the program goals and associated program outcomes for the Business Core which are common to all business and management students:
4-Year Bachelor's Degree
30 Days
Full-Time
48 Months
Intake Month/Year | Intake Status | |
---|---|---|
jan 2025 | Open | |
sep 2025 | Open |
*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate or equivalent, including the following course(s):
Note: EMSAT Math 600, or Minimum 60% in HS Math, or Minimum 30% in Math placement test
Typical Job Titles
Outreach, A Student Referral Program by Canam
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