Bachelor of Arts in Marketing Management

University Of Nicosia

Cyprus,Nicosia

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48 Months

Duration

CAD 9,540/year

Tuition Fee

CAD 60

Application Fee

Sep 2025

Apply Date

Cyprus, Nicosia

Type: University

Location Type: Urban

Founded: 1980

Total Students: 12,500 +

Campus Detail

Main Campus Address

46 Makedonitissas Avenue, CY-2417 P.O. Box 24005, CY-1700 Nicosia, Cyprus

Bachelor of Arts in Marketing Management

Program Overview

The BBA Marketing Management degree aims to provide students with a comprehensive and holistic understanding of the core marketing principles, concepts, tools, trends and developments in modern marketing theory and practice.

The main educational competency/learning goals of the program are to:

  • Deliver cutting edge content to build competency in a fundamental understanding of marketing content.
  • Develop student skills in applying theoretical concepts to practice by using research and strategic tools of strategic marketing planning.
  • Enable students to identify the critical role of consumers as being central within the marketing process.
  • Enhance critical thinking abilities by considering varied viewpoints, alternative courses of action and their implications, examining ethical issues, and incorporating relevant stakeholders’ interests.
  • Provide students with intellectually challenging marketing courses which fulfill the personal development of students whilst founded on scholarship and research.