Program Overview

Why choose this course

• As a digital marketing student, you’ll be based in the Surrey Business School and be part of a vibrant community, focused on improving business practice and creating a sustainable and positive change.
• Digital marketing is at the forefront of modern business problem-solving – allowing organisations to connect, engage and understand their customers’ needs like never before.
• In the era of ‘big data’, with an increasing focus on the need for marketers to make data-led decisions, combining this with a growing variety of digital channels provides countless exciting and creative opportunities, to communicate and interact with your audience in various ways.
• By the end of this course, you’ll be able to use your digital marketing knowledge to create engaging communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of various digital marketing skills applicable to current and future trends, from marketing analytics to consumer behaviour perspectives, so you can make well-informed business decisions in real-world situations.

What you will study
Whether you choose the full-time 12, 15-month or part-time version, you’ll have the chance to explore a range of modern digital marketing topics in detail, including:

• Digital marketing strategy
• Social media marketing
• Entrepreneurship and the digital economy
• Web analytics.

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who’ll share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

This course offers a strong element of exposure to practice, with some projects (dissertations and assignments) having the potential to be conducted in collaboration with the industry, giving you more opportunities to develop your professional skills and enhance your employability in real-world situations.

The teaching of this course incorporates blended learning practices and is supported by the intended course structure, latest technologies and top-level research expertise within Surrey Business School.