Program Overview

The world of business is changing fast. Businesses need to have an online presence. But how do they get found? How can they convert visitors into customers? The answer is digital marketing. Digital marketers help businesses to connect with customers online, use data to create targeted campaigns and stay ahead of marketing trends. It’s a growing field with thousands of exciting jobs on offer every day. All that’s missing is you!

GET SET FOR THE FUTURE
Study a Bachelor of Business at MIT’s Sydney or Melbourne Campus next semester. After one year of broad business education, students can specialise with a major in Marketing and Digital Communications, Management or Accounting.

When you study a Bachelor of Business, major in Marketing and Digital Communications, you open the door to a thriving industry. As businesses increasingly go online, digital marketing and communications are essential to product innovation as well as communicating with target audiences.

Marketing analytics lift the lid on what’s going on behind the scenes. How do people use a website? Which ad gets the most clicks? Which social media platforms are customers using?

Graduate knowing how to create digital content that helps businesses grow.

THIS COURSE INCLUDES:

• BECOME A SKILLED COMMUNICATOR: Digital marketing strategy needs a creative mind and clear communication skills. We’ll show you how to create messaging that connects with audiences.
• SOLVE REAL PROBLEMS: Our curriculum is based on solving real world problems. You’ll learn everything from SEO to tackling the ethics of online marketing.
• BROAD SKILLS: Learn how to manage all aspects of digital marketing, including content creation, market research and strategy to improve business outcomes.
• DEVELOP FRESH THINKING: Learn to think outside the box. Collaborate with students across disciplines in an environment that echoes real life.
• KEEP UP WITH CHANGE: Learn from industry experts with up to date industry experience. MIT gives you the skills to adapt to change in an evolving industry.
• USE THE LATEST TOOLS: Master the latest digital marketing tools. Get comfortable with new software programs for analytics, CRM and SEO.