Bachelor of Science in Strategic Communication

Northern Arizona University - Flagstaff Campus

USA,Arizona

 0 Shortlist

48 Months

Duration

CAD 29,900/year

Tuition Fee

CAD 50 FREE

Application Fee

Aug 2025

Apply Date

USA, Arizona

Type: University

Location Type: Urban

Founded: 1899

Total Students: 29,569 +

Campus Detail

Main Campus Address

S San Francisco St, Flagstaff, AZ 86011, United States

Bachelor of Science in Strategic Communication

Program Overview

This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.

Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.

Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.

Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.