USA,Arizona
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USA, Arizona
Type: University
Location Type: Urban
Founded: 1899
Total Students: 29,569 +
Main Campus Address
S San Francisco St, Flagstaff, AZ 86011, United States
This bachelor of science degree in Strategic Communication offers a strong core of advertising, public relations, and communication courses, to engage students in a variety of professional communication environments. Students may pursue one of two emphases to allow deeper skill mastery in advertising or public relations.
Communication develop an understanding of communication theory and how messages are spread among groups of people. They apply analytical skills to the development and evaluation of communication plans. They also master practical skills needed for the implementation of those communication plans.
Upon graduation, students emphasizing one area of strategic communication will often find themselves working closely with other professionals focusing on skills in other areas of Strategic Communication. However, the emphasis areas tend to differentiate from each other in the following broad ways.
Advertising emphasizes the use of paid media in communication efforts and will often focus more on specific calls to action. These students focus on advertising campaigns for digital and heritage media. They will develop skills relevant to planning ad campaigns and important aesthetic concepts in advertising.
4-Year Bachelor's Degree
21 Days
Full-Time
48 Months
Intake Month/Year | Intake Status | |
---|---|---|
jan 2024 | Closed | |
jan 2025 | Closed | |
may 2024 | Not Available | |
aug 2024 | Closed | |
aug 2025 | Open | |
may 2025 | Not Available |
*Note: The fee is approximate and is subject to change
*Note: The fee is approximate and is subject to change
The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.
Check program website for more information about funding options.
Careers
Prepare yourself for a career in communication - learn to craft effective advertising, nurture productive relationships between organizations and important publics. Research shows that many communication professionals commonly move between advertising and public relations throughout their careers. The Bachelor of Science in Strategic Communication will engage you in a broad portfolio of courses to give you flexibility and increase your competitive edge in today's job market.
The 21-hour core presents a strong foundation that includes advertising, communication, and public relations classes. You will then specialize in one of two areas by choosing an emphasis from advertising or public relations. Throughout your coursework you will develop essential skills sought after in the workplace, including critical thinking, design, media (including online engagement), oral communication, and written communication.
A degree in strategic communication offers the flexibility of emphasizing in advertising or public relations (double emphases allowed). This will equip you with the strong communication skills, applied experience and in-depth understanding of consumer/audience behavior needed to achieve business communication goals and manage company reputations and retail purchases. Jobs related to your degree are available in nonprofit, for-profit and government organizations and entrepreneurial ventures.
International student scholarships
Eligibility and application information
The Center for International Education (CIE) offers several scholarships for international students. More details regarding CIE scholarships, as well as additional NAU scholarships and outside resources can be found below.
International Excellence Award
The International Excellence Award was established to provide opportunities for high-achieving underrepresented international students to attend NAU. It is a merit-based tuition waiver for first time F-1 undergraduate and graduate degree-seeking international students admitted directly into a university degree program on the Flagstaff campus. Students who meet the criteria are automatically considered once they submit a complete application for admission. This scholarship is awarded on a first-come-first-served basis.
To be eligible for this award, you must meet the eligibility requirements outlined below. Awards are highly competitive and eligibility does not guarantee an award. Other factors may be taken into consideration.
Optional Practical Training or OPT is a period during which students, who have completed their degrees in the USA, are permitted to work for one year on a student visa by the United States Citizenship and Immigration Services (USCIS). OPT allows students to work for up to 3 years and develop real-world skills to survive in the competitive jobs market.
It is temporary employment for a period of 12-months that is directly related to the major area of study of an F-1 student. Eligible students have the option to apply for OPT employment authorization before completing their academic studies and/or after completing their academic studies.
A student can participate in three types of Optional Practical Training (OPT):
Outreach, A Student Referral Program by Canam
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