Program Overview

Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's.

Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations.

You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in.

You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.

Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems.

You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing.

To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.

Course highlights

• Develop your marketing, social media and digital skills
• Specialise in specific areas of digital marketing
• Explore topics including big data, customer experience, social media, marketing ethics and sustainability
• Access opportunities to gain micro qualifications, such as Google Garage
• Use and analyse the same data as professionals in industry
• Kickstart or boost your marketing career
• Learn from academic staff with relevant experience in the field, including research and consultancy
• Draw on our extensive links with the industry and hear from guest speakers