Graduate Certificate in Marketing and Communications Strategy

Seneca Polytechnic - Seneca at York Campus

Canada,Ontario

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24 Months

Duration

CAD 16,942/year

Tuition Fee

CAD 90 FREE

Application Fee

Sep 2025

Apply Date

Canada, Ontario

Type: College

Location Type: Urban

Founded: 1967

Total Students: 63,200 +

Int. Students: 24,600 +

Campus Detail

Main Campus Address

70 The Pond Road, Toronto, Ontario, CA

Graduate Certificate in Marketing and Communications Strategy

Program Overview

If you are an international student looking to work in the Canadian marketing industry, Seneca’s two-year Marketing & Communications Strategy graduate certificate program is for you.


The program covers marketing fundamentals, content creation and presentation skills, as well as how to execute a marketing communications project from ideation to evaluation. You will have access to resources and technology such as Adobe Creative Cloud, social media applications and artificial intelligence software to gain practical skills that you can apply in the workplace.


A key aspect of the program will be an introduction to the Canadian marketing industry, which will be examined within a global context. The program will also highlight principles of equity, diversity and inclusion, such as the Accessibility for Ontarians with Disabilities Act and Universal Design for Learning Requirements.


To help you prepare for your career and gain real-word industry experience, the program incorporates experiential learning, networking opportunities and a mandatory work term.


Skills
Throughout this program you will develop the following skills:

  • Create persuasive presentations to pitch new business ideas
  • Apply research and strategy to develop marketing communications plans
  • Co-ordinate the production of print, digital and multi-media assets
  • Develop strategic content for a variety of marketing channels


Work Experience (Mandatory Work Term)

A mandatory program requirement in a formal work environment. The work term(s) is similar in length to an academic semester and typically involves full-time work hours that may be paid or unpaid. Students must be in good standing and meet all identified requirements prior to participating in the work experience. The successful completion of the work term(s) is required for graduation. Eligibility for participation does not guarantee that a work position will be secured. Fees are required for the mandatory work term regardless of success in securing a work position.