Program Overview

The partnership makes our Herts graduates particularly attractive to employers. It confirms that you are knowledgeable of important industry practices and have a strong skill set that could benefit their company.

By studying this course you will be granted a PRCA membership. This entitles you to invaluable resources including free access to online training courses, networking events, as well as leadership panels, masterclasses and training sessions: all of which can enhance your professional profile. You will also get to use the designatory letters to demonstrate your commitment to professionalism and best practice, gain knowledge of the latest market intelligence and industry insight, and more.

Why choose this course?
This MA Public Relations and Digital Communications course will enable you to:

• Develop an understanding of the challenges in the PR and communications industry and apply your knowledge from the course to identify effective solutions to real-life case studies.
• Feel confident and prepared to work in the industry. This course incorporates theoretical and practical learning styles to equip you for a career in the field. This includes traditional lectures as well as workshops, masterclasses and online study.  
• Continuously develop and advance your PR and communication skills. You will familiarise yourself with media planning, writing for the press, reputational management and how to strategically analyse data to measure the impact of digital campaigns and more.
• Challenge your thoughts and learnings to an advanced level, ensuring you are always open-minded and accepting of different perspectives that will positively influence the way you handle different PR situations.  
• Explore the public relations industry and trends of today, taught to you by our experienced staff, authentic coursework assignments, and expert speakers.