Master of Science in Digital and Social Media Marketing

University of Dundee - City Campus

UK,Scotland

 0 Shortlist

12 Months

Duration

CAD 21,900/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1967

Total Students: 18,000 +

Campus Detail

Main Campus Address

Nethergate Dundee Scotland, UK DD1 4HN

Master of Science in Digital and Social Media Marketing

Program Overview

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

Social media marketing has transformed the way organisations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organisations communicate, interact and respond to their customers / consumers.