Master of Science in Innovation and Marketing Management

University of Strathclyde

UK,Scotland

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12 Months

Duration

CAD 25,100/year

Tuition Fee

CAD 0 FREE

Application Fee

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1948

Total Students: 23,000 +

Int. Students: 3,700 +

Campus Detail

Main Campus Address

16 Richmond St, Glasgow G1 1XQ, United Kingdom

Master of Science in Innovation and Marketing Management

Program Overview

The 21st century is witnessing an unprecedented growth in technological innovation, across all business sectors. This Masters degree, unique in Europe, brings together the fields of marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals are required to have a strong understanding of how technology and innovation must meet with the demand for technology driven products and/or services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the necessary business background that would enable them to focus their innovativeness and skills in economically sustainable ideas for new products and/or services.

Study with us

  • Only course in Europe that integrates marketing and engineering in a single course
  • Understand how technology and innovation open the way to new business opportunities
  • Opportunity to work on a group project within industry