Program Overview

Prepare for one of the fastest-growing careers available with your M.S. in Marketing Analytics.

Interested in a career in one of the fastest-growing job sectors in the country? Illinois Institute of Technology’s M.S. in Marketing Analytics will get you there.

In a world driven by the internet, social media, digital technologies, and big data, successful marketers must stay on the cutting edge of new forms of marketing, technology, and analytics. Our master’s in marketing analytics program will prepare you for an exciting career as a market research analyst or a similar position.

Guided by leading industry experts on our Marketing Analytics Advisory Council, our marketing analytics master’s degree program will teach you how to gather and analyze data, generate insights, and develop marketing strategies that expand a company’s customer base and market share. Plus, you’ll live and learn in the heart of Chicago, a major marketing and commerce center.

You’ll gain professional skills and expertise in a program ranked #23 among all master’s in marketing programs in the United States by TFE Times. And our job placement rate is almost 95 percent within three months of graduation.

Through Illinois Tech’s one-of-a-kind, hands-on opportunities and marketing analytics courses taught by faculty with extensive market research expertise, you’ll gain the insights and education to elevate your career path and excel in your chosen profession.

Program Overview

By choosing Illinois Tech’s M.S. in Marketing Analytics degree program, you’ll enjoy a number of advantages, including:

• Gain professional expertise through Illinois Tech’s Elevate program. This one-of-a-kind program guarantees access to hands-on experiences—including research projects, internships, study away, competitions, short courses, and more—as well as personalized academic and career mentorship, all in pursuit of ensuring that our students graduate with career-readiness.
• Leverage professional career guidance to kickstart your career. Our Career Management Center  offers you individualized career counseling, resources for job and internship searches, and opportunities to network with industry professionals.
• Live and learn in the heart of Chicago’s business district. Our downtown Chicago location offers you unparalleled access to companies employing data scientists, business analysts, and market research analysts for internships, networking opportunities, and in order to gain valuable industry contacts.
• Acquire real-world insights and guidance from our alumni network. Our global network of accomplished Illinois Tech alumni is available to engage with and support you.
• Learn from and collaborate with expert industry leaders. Our professors bring their marketing analytics experience directly to the classroom, offering extensive insights into market analytics, marketing strategy, and technology.