Associate of Arts in Marketing

University Canada West

Canada,British Columbia

 0 Shortlist

24 Months

Duration

CAD 20,885/year

Tuition Fee

CAD 150 FREE

Application Fee

Jan 2025

Apply Date

Canada, British Columbia

Type: University

Location Type: Urban

Founded: 2004

Total Students: 11,000 +

Campus Detail

Main Campus Address

626 W Pender St #100, Vancouver, BC V6B 1V9, Canada

Associate of Arts in Marketing

Program Overview

The Associate of Arts (AA) degree prepares students for life as an educated person and lays a solid foundation for further study.

This two-year, 60-credit (20 courses) undergraduate program is equivalent to the first two years of a four-year degree in the Arts. It prepares students to transfer to research or teaching universities to complete a bachelor’s degree or serves as a credential to enter the labour market. The AA degree is accepted for transfer into bachelor degree programs at University Canada West (UCW) and all British Columbia degree-granting institutions, provided other admission requirements are met.

Graduates of the AA program will develop these skills:

  • Workplace problem-solving skills
  • Ability to work in teams
  • Leadership skills for the workplace
  • Communications and soft skills for employability

Marketing

  • A focus on marketing principles, the service sector, digital strategy, ethics and how to conduct research.
  • Fundamentals of marketing and the relationships between companies, their customers and their competition.
  • Marketing research from the perspective of a marketing manager.
  • The initiation, design and interpretation of research, as an aid to marketing decision-making.