Bachelor of Management in Marketing

University of Lethbridge - Lethbridge Campus

Canada,Alberta

 0 Shortlist

48 Months

Duration

CAD 22,369/year

Tuition Fee

CAD 150

Application Fee

Sep 2025

Apply Date

Canada, Alberta

Type: University

Location Type: Urban

Founded: 1967

Total Students: 8,984 +

Int. Students: 548 +

Campus Detail

Main Campus Address

4401 University Dr W, Lethbridge, AB T1K 3M4, Canada

Bachelor of Management in Marketing

Program Overview

Marketing, a combination of art and science, is the core of any business. It helps identify consumer needs; guides the development of new products, services or communications strategies, ensuring products and services are available where and when consumers want them; determines prices; and has the ability to adjust all of these for domestic and international markets. Almost one-third of North Americans are employed in marketing or marketing-related positions.

Marketers themselves are the crucial link between an organization, their suppliers and their end-users, building relationships that benefit all parties. Marketers must have a strong understanding of the customer, whether an individual or an organization so they can effectively advise on all aspects of marketing.

If you are strategic, creative, practical, enjoy both people and numbers, show strong analytical abilities and have excellent communications skills (including listening), marketing may interest you. While different types of marketing jobs require different skill sets, some of the main skills a marketer needs are to communicate effectively, work independently, be self-motivated and show initiative.

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