Program Overview

The demand for market research analysts and marketing specialists is rising fast as sophisticated data and market research techniques are used to reach and understand key audiences by virtually every business and organization in the private, public, and nonprofit sectors. The Bachelor of Science in Marketing Analytics program at Stuart School of Business can prepare you for a bright future in this dynamic field.

As the only business school in Chicago that’s part of a tech-focused university, Stuart bridges business and technology to provide you with a depth of knowledge in marketing analytics, a foundation in business fundamentals that is second to none, and mastery of quantitative and analytical skills that employers seek.

You’ll develop expertise in state-of-the-art marketing research methods and technology, including topics such as consumer behavior, optimal pricing, new product development, and sales management.

Through Illinois Tech’s one-of-a-kind Elevate program, you are guaranteed access to hands-on experiences—such as internships, group projects, and research— where you connect your classroom learning with real-world practice. You also receive mentoring to guide your academic studies and to prepare you to land a great job when you graduate.

Chicago is a global center for marketing, advertising, and other market research-intensive businesses and organizations. With Stuart’s strong industry connections in Chicago for internships and networking, highly respected faculty, and a cutting-edge curriculum, you will be ready to launch your career.

STEM-Designated Program

This is a STEM-designated program, and international graduates of the program are eligible to apply for an extension for Optional Practical Training, which allows selected students to stay and work in the United States for up to three years after graduation.

Program Overview

Stuart’s STEM-designated B.S. in Marketing Analytics program is designed to develop your knowledge of marketing theory and practice and build strong technical skills in analytics. Combined with guaranteed opportunities for internships and other real-world, hands-on experiences, our graduates are well-prepared for jobs in the fast-growing field of marketing research.