Master of Science in Market Research and Analytics

Manchester Metropolitan University

UK,England

 0 Shortlist

12 Months

Duration

CAD 22,500/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, England

Type: University

Location Type: Urban

Founded: 1992

Total Students: 38,000 +

Int. Students: 3,000 +

Campus Detail

Main Campus Address

All Saints Building, All Saints, Manchester M15 6BH

Master of Science in Market Research and Analytics

Program Overview

Market research and analytical skills are in high demand as business practice and digital technologies evolve all over the world. In the UK alone, the profession employs close to 73,000 highly skilled employees*.

Growth in market research activity and employment is driven by data (market) analytics – the analysis of data to understand buyer behaviour, market campaign success, segment markets and key product and service features in new product development.  

Market researchers work across a range of industries, usually choosing to specialise within a sector, such as consumer, business-to-business or social research. This could be within a market research agency such as Kantar or Ipsos, consulting and large professional services firms such as PwC, or in the marketing departments of large commercial organisations such as Unilever and Tesco.

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