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Master of Science in Business Analytics and Marketing

University of Dundee - City Campus

UK,Scotland

0 Shortlist

12 Months

Duration

CAD 21,900/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1967

Total Students: 18,000 +

Campus Detail

Main Campus Address

Nethergate Dundee Scotland, UK DD1 4HN

Overview
Key Facts
Fees & Funding
Admission Requirements
Scholarships
Student Visa
Work Permit

Master of Science in Business Analytics and Marketing

Program Overview

Data across marketing is another area that has developed greatly over the last few years. Monitoring, analysing and communicating on customer data, social media data, web related data are all key areas for businesses to ensure their marketing is effective.

Business Analytics in this course is about using data for strategic decisions. It involves analysing data for insights to improve operations and make better marketing decisions. When combined with marketing, data insight can boost competitiveness.

Business Analytics transforms data into insights for better decisions. Analytical skills are crucial today, valued and in high demand.

Throughout the course you will,

learning about data analysis and business analytics models
attend talks from Computing Science lectures on data analytics
learn to make better data lead business decisions
understand the ethical considerations and best practices in data analysis
learn how data analysis contributes to marketing strategy and decision-making
explore the use of predictive analytics for forecasting sales and identifying future market trends
gain insights into competitor analysis through data-driven approaches

The course is open to business and non-business graduates. It teaches you to use the latest analytical and quantitative tools to make smart business decisions with data. It also covers the ethical use and management of data. It looks at the impact on society and individuals.

Detailed Program Facts

Program Level

Master's Degree

Application Processing Days

10 Days

Program Intensity

Full-Time

Duration of Program

12 Months

Program Intakes

Intake Month/Year		Intake Status
jan 2024		Closed
jan 2025		Closed
sep 2024		Closed
sep 2025		Open

Application Fee

Application Fee: CAD 0 FREE

Tuition Fee

CAD 21,900 per year

*Note: The fee is approximate and is subject to change

Living Cost in University of Dundee - City Campus

CAD 9,207 per year

*Note: The fee is approximate and is subject to change

The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Funding

Check program website for more information about funding options.

English Test Requirements

IELTS
- Minimum Overall Score - 6.0 Minimum Listening - 5.5 Minimum Reading - 5.5 Minimum Writing - 6.0 Minimum Speaking - 5.5
TOEFL
- Minimum Overall Score - 80.0 Minimum Listening - 17.0 Minimum Reading - 18.0 Minimum Writing - 19.0 Minimum Speaking - 20.0
PTE
- Minimum Overall Score - 64.0 Minimum Listening - 59.0 Minimum Reading - 59.0 Minimum Writing - 64.0 Minimum Speaking - 59.0

Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's Degree.

Minimum CGPA Required: 60.00 %

Additional Information

Scholarships

Work Permit

PGWP

There are various options through which a student can get a post study work visa in the UK.
Tier 1 Graduate Entrepreneur Visa for the graduates with a genuine and credible business idea.
Tier 2 (General) is the leading immigration visa to work in the UK.
Tier 4 Doctorate Extension Scheme is for students who have completed their Ph.D. and is valid for 12 months for them to work, look for work or set up a business.
Tier 5 Youth Mobility is for individuals of certain countries like Australia, Canada, Japan, Monaco, Hong Kong, South Korea, Taiwan, and New Zealand aged between 18 -30 who wish to move to the UK.
Tier 5 GAE is for individuals who want to come to the UK for work experience, training, research or a fellowship.
UK Ancestry is for individuals who are a citizen of a commonwealth and plan to work in the UK and have a grandparent who was born in the UK.