Master of Science in International Marketing and Branding

University of Dundee - City Campus

UK,Scotland

 0 Shortlist

12 Months

Duration

CAD 21,900/year

Tuition Fee

CAD 0 FREE

Application Fee

Sep 2025

Apply Date

UK, Scotland

Type: University

Location Type: Urban

Founded: 1967

Total Students: 18,000 +

Campus Detail

Main Campus Address

Nethergate Dundee Scotland, UK DD1 4HN

Master of Science in International Marketing and Branding

Program Overview

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.

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