Program Overview

Are you interested in exploring the world of marketing, from traditional advertising strategies to marketing products and services online? At Post University, our Bachelor of Science in Marketing (BS in Marketing) program is designed to offer the learning experiences you could use to build a professional set of marketing strategies, tactics, and insights. Plus, it is programmatically accredited by the Accreditation Council for Business Schools and Programs (ACBSP), helping to ensure the quality and relevance of the educational content of our bachelor’s in marketing program.

Coursework for this bachelor’s degree program covers the tools used to develop and measure the effectiveness of marketing strategies in business-to-business (B2B) and business-to-consumer (B2C) segments across all sectors of the marketplace—locally, nationally, and globally. Coursework also covers tactics for identifying target audiences, analyzing research for better decision-making, developing marketing plans, and helping your organization meet its marketing objectives.

What Could I Do with a Bachelor of Science in Marketing?

Upon completion of your BS in Marketing program, you will have had the opportunity to learn what it takes to apply modern marketing theories, practices, and techniques in B2B and B2C settings. Courses explore several key issues in the marketing world today, from social marketing and multi-cultural advertising to brand development. It offers the kind of education you could use to pursue emerging opportunities in digital media, corporate communications, brand management, and advertising. Or use it as a steppingstone toward a graduate degree and more opportunities down the line.

Sport Marketing

This concentration explores marketing career opportunities in a variety of sport-specific venues—professional, amateur, and collegiate. Coursework covers what it takes to lead marketing efforts at sports venues or online, from promotions to merchandising to advertising.