Program Overview

The media production major focuses in audio/radio and video/television non-fiction and fiction production and postproduction. Students will develop storytelling, creative abilities, and critical thinking skills as well as organizational and technical proficiency relevant to the media field.

The study of media production integrates many skills: researching, writing, storyboarding, fundraising, and other aspects of organizing video and audio preproduction; working on site with crew, actors and participants to record and film fiction and documentary [non-fiction] audio and video productions; familiarity with both field and studio protocols; mastery of techniques for creative cinematography, expressive lighting and professional sound recording under a variety of field and studio conditions, and development of storytelling abilities in post-production from editing to visual effects. Compare this major with communication studies, journalism, and public relations & advertising.

This is one of a small number of programs in media production or broadcasting at a SUNY school that is affiliated with the Accrediting Council on Education in Journalism and Mass Communications. Among all colleges in New York State, only a handful of other undergraduate programs are accredited by ACEJMC.

Career Opportunities

Students in the media production major prepare to enter a field with diverse opportunities. Our graduates work in fiction and non-fiction film as directors, producers, writers, cinematographers, and editors. They are also photojournalists as well as commercial or newscast directors at television stations and in programming and producing for radio stations. They work in network and cable sports broadcast production roles in radio and television. Others work as producers and directors of advertisements, podcasts, webcasts and social media content; and as owners of production companies or freelancers specializing in music videos, wedding videos and promotional films.

The profile of a successful media production graduate is a person with strong abilities in writing, critical thinking and production management as well as both creative and technical skills handling cameras, audio recording and lighting equipment and postproduction software.

Learning Outcomes

Students will:

1. Understand and apply First Amendment principles and the law appropriate to professional practice relevant to the major
2. Demonstrate an understanding of the history and role of professionals and institutions in shaping communication relevant to the major
3. Demonstrate an understanding of gender and gender identity, race, ethnicity, class, sexual orientation, and, as appropriate, other forms of diversity, equity, and inclusion in domestic and global societies and their significance in the major
4. Understand concepts and apply theories in the use and presentation of images and information relevant to the major
5. Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity
6. Think critically, creatively and independently
7. Conduct research and evaluate information by methods appropriate to the communication professions in which they work
8. Write correctly and clearly in forms and styles appropriate for the communication professions, audiences and purposes they serve
9. Critically evaluate their own work and that of others for accuracy, fairness, clarity, creativity, effective storytelling and/or professional style as appropriate to the major
10. Apply basic numerical and statistical concepts appropriate to the major
11. Apply tools and technologies appropriate to the major
12. Demonstrate competence in professional speaking and presentational skills appropriate to the major